Your advertisement on Easyhunt is always visible on the screen. As a customer, you know that each screen view is seen by a physical user which guarantees that your brand and trademark is strengthened.
The advertisement competes only with two others on at any given time
Anyone who compares advertising on Easyhunt with advertising on other sites using Google AdWords should have the following in mind:
An image containing a real banner photo, logo, etc. is brand building. The brain remembers a picture and a logo much better than plain text. With a graphic banner a profile can be created so that viewers perceive your company the way you want them to.
Bonnier Magazines conducted a survey in which the e-bookstore AdLibris ran advertising campaigns on amelia.se and mama.nu. By tracking the browsers with cookies it could be seen that 26% of people (or rather browsers) that saw the campaign also visited AdLibris during the campaign period. 4% of these had clicked on the banner. Bonnier Magazine concluded that the deciding factor was that a banner had been viewed, not the actual click. You can find the survey.