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All figures are collected in real time from our user database

About our users in figures

Number of users: 71,958
Number of hunting teams: 16,302
Average number of hunting days per user and year
Average   22
Easyhunt users   39
95%
5%
Men Women
Distribution by age
1%
10%
18%
25%
23%
15%
7%
1%
0-19 20-29 30-39 40-49 50-59 60-69 70-79 80+
Other

Owns foresting property
32%
Owns agricultural property
23%
Runs own business
36%
Dog owner
56%
Interested in sport fishing
72%
Interested in outdoor recreation
94%

Average spent on hunting per person and per year
Hunting lease 9,254 EUR
Purchased hunts and hunting trips 6,656 EUR
Hunting equipment 7,848 EUR
Dog 5,213 EUR
Other 3,831 EUR
Total 32,802 EUR
 
Average monthly salary (before tax) 36,810 EUR
Percentage of members who plan, over the coming year, to buy
Customised hunting vehicle
26%
Another car
23%
Quad bike
13%
Rifle or Shotgun
51%
Rifle scope
48%
Hunting tourism abroad
24%

About our users in words

  • They have all actively registered themselves with Easyhunt and they are all hunters
  • They are younger than the average hunter (greater Internet proficiency amongst younger persons means that younger hunters are overrepresented)
  • They spend on hunting (equipment, leasehold, hunting trips), as compares to 7175 SEK spent by the average hunter during 2006, according to The Swedish University of Agriculture This corresponds to 7930 SEK in today's money.
  • Users are willing buyers. Vidilab.se has had banners on both Easyhunt and the Swedish Hunters' Association. The number of visitors to Vidilab.se who clicked in via a banner on Easyhunt is four times that of the number of visitors who clicked on the banner from the Swedish Hunters' Association's website.
  • The hunting shop Jaktkungen announced that visitors who clicked on their banner on Easyhunt viewed 80% more pages than visitors who found their website via Google.